Wednesday 25 & Thursday 26 March
Clayton Hotel, Dublin Airport.
Venue Location: K67 H5H9

ProfitPro Live

A 2-day live workshop for accounting firm owners who want to increase profit, improve scalability, and build a more valuable business in the AI era.

Most accounting firm owners are working hard!

Too many are still not building the kind of firm they actually want.

ProfitPro Live 2026 is your opportunity to step out of the day-to-day, look at your business properly, and design a better model for growth.

This conference will help you clearly identify:

On 25–26 March 2026 at the Clayton Hotel Dublin Airport, you will work through the ProfitPro Firm Scorecard to assess the real drivers of profit, growth, scalability, and enterprise value inside your firm.

Most accounting firms are busy. Very few are optimised.

A lot of firms look successful from the outside. The revenue is respectable. The team is busy. Clients are being served. The owner is carrying a lot. And yet behind the scenes, something is off. And despite all the effort going in, growth feels slower, harder, and less rewarding than it should. That is because most firms are not suffering from an effort problem.

They are suffering from a design problem. They were built to deliver work. Not to scale efficiently. Not to generate strong margins. Not to create freedom for the owner. Not to build long-term enterprise value. If you want a better firm, you need more than motivation and more than information. You need a better model.

The firms that win over the next 3 years will be the best designed.

The accounting profession is changing fast. Margins are under pressure. Clients expect more. Talent is harder to attract and retain. Technology is reshaping delivery. And AI is forcing firm owners to rethink how their business creates value.

Some firms will respond by working harder inside the same model.

Others will step back, rethink the business properly, and build firms that are:

Those are the firms that will grow with more confidence and more control. That is what we mean by an Optimised Accounting Firm.

ProfitPro Live 2026 is designed to help you build one.

Whatever has gone on in your firm and wherever you are today ProfitPro Live is an opportunity to join a Community of Accountants Dedicated to Creating a Better Future for Themselves and Their Business

At ProfitPro Live, you will build your Firm Scorecard

This event is different from a traditional conference because you will not just sit in a room listening to ideas. You will actively work through the ProfitPro Firm Scorecard — a practical framework designed to help you assess the key drivers of performance and value inside your firm.

Across the two days, you will use the Scorecard to evaluate areas such as:

Revenue growth

EBITDA margin

Pricing strength

Client quality

Team leverage

Delivery efficiency

Process maturity

AI leverage

Owner dependency

This matters because most firm owners do not have a clear way to see what is really driving results in their business. They know they are busy. They know there is pressure. They know there is opportunity. But they do not always know which levers matter most.

Built around the ProfitPro 6-Step Success Path

The workshop is built around the proven ProfitPro framework for helping accounting firm owners build stronger businesses.

Across the two days, we will use the 6-Step Success Path as the foundation for the Firm Scorecard:

Step 1: Your Overall Firm Strategy
Get clear on where the business is going and what kind of firm you are actually trying to build, and what you want out of it personally
Step 2: Your 4Ps - Proposition, Product, Price, Payment
Strengthen your commercial model so the firm creates better margins and better client value.
Step 3: Your Ideal Customers
Focus on the right clients, not just more clients.
Step 4: Your Business Growth
Marketing, Sales and Retention – Understand and implement the drivers of sustainable growth in your firm.
Step 5: Your People
Build a team structure that supports performance, accountability, and scale.
Step 6: Your Leverage and Scale
Improve systems, technology, and operational leverage so the business becomes less dependent on you, as you build a sustainable exit ready firm.

These six areas form the backbone of the Optimised Accounting Firm and the Scorecard you will build at the event.

Event Schedule

Day 1 - Diagnose the firm you have today

Wednesday 25 March

Day 1 is about getting clear on the reality of your business. You will explore the changing landscape for accounting firms, work through the ProfitPro framework, and begin building your Firm Scorecard across the areas that matter most. Together, we will look at the core drivers of:

By the end of Day 1, you will have a much clearer view of where your firm is strong, where it is underperforming, and where the biggest risks and opportunities sit.

Day 1 - Map the gap to the firm you actually want

Thursday 26 March

Day 2 is about turning clarity into decisions. Once you can see your business more clearly, the next step is to identify the gap between the firm you have today and the Optimised Firm you want to build.

On Day 2, you will use your Scorecard and the ProfitPro 6-Step Success Path to clarify:

This is where the event moves from diagnosis to direction.

By the end of Day 2, you will not just have better insight. You will have greater clarity on the priorities, decisions, and next steps that matter most for your firm.

Meet Your Hosts

Des O'Neill

Founder, ProfitPro

Des is passionate about bringing innovation to the accountancy profession and enabling accountants to achieve what they want from their careers and business. His core belief is that when empowered to achieve their best, accountants can deliver transformative results for clients.

ProfitPro is the newest company in the group, and Des has developed a practice management blueprint, designed to help principals and partners build less stressful, more profitable and more rewarding practices, aligned to their business and life goals.

The focus of the sessions will include:

Taking stock of where you and your business really are and what the next level looks like for you.
Clarifying your strategy and business model.
Delivering the products and services with the potential to scale.
Identifying and connecting with the customers that you really want to work with so that they can benefit from your expertise while you make the profits you deserve.
Why and how you must raise your prices.
Developing an accelerated cashflow cycle so that cash in the bank is never a problem again.
Creating a single focus growth and sales strategy to drive your results, your numbers and your success.

Each session will consist of sharing of knowledge, debate and collaboration and exercises and tools to practically implement the knowledge and insights shared. This is an interactive event and the 2 days will fly!

Don’t just take my word for it

Here are some of the things that Past Attendees Say

“If you wish to ratchet up your practice, just go!”
– Eilis

“The topics are relevant to the accountancy profession and speaking with other accountants is very beneficial.”
– Michael

“This is where you will find what is next in store for the accounting profession”

– Colum

“Best place to be if you want to be ahead of the curve”

– Catherine

“Fantastic resource materials to help you get a better understanding and to aid you on your change journey. Very clear.”

– Helen

“Chance to lift your head out of all the dad to day stuff and get the information and the insights to improve yourself and your company.”

– Patrick

“Focus the mind and gain insight into the progression in other firms”

– Owen

“I would simply suggest to people whom have limited peers to talk to and share business experiences that this forum would really be of benefit for them in so many ways.”

– Kevin

“It really makes you think outside the box and apart from the presenters the participants bring great insights through their openness.”

– George

“The knowledge and experience shared on the day could not be purchased. It was great to listen to colleagues in the same industry with relatable experiences and to gain solutions from them. Guest speakers where super and so relatable to where we as a practice what to be.”

– Orla

Who is ProfitPro Live NOT For

If you cant afford to take these 2 days it’s a sign that you must take 2 Days to focus on your and your firm!

People looking for a silver bullet solution.
Fixed mindset accounting firm owners who are not open to learning or the possibility of new and better ways.
People who are not interested in the tactics and strategies that the most successful firms are deploying to get real results because they know it all.
People who already know all the answers.
People who are not interested in hearing the experiences of others who are on the same journey.
People who are not prepared to invest in themselves and are not open to learning and progress.

Reserve your place today!

ProfitPro Live 2026 is a 2-day live working strategy workshop for accounting firm owners who want to build a more profitable, scalable, valuable business.

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If you are a CPD Club member, you can take advantage of a €100/£100 discount. Simply email Mike [email protected] for your discount code.