“From the first sessions I spent with Des, I knew we needed it. Not that I wanted it but that I knew we needed it. And it’s the best thing we’ve ever done.”
ProfitPro Inner Circle
A smaller, more committed peer group of accounting and bookkeeping firm owners — with group mentorship, private access to Des, and the accountability that turns real intent into real progress.
The Room That Lifts How Fast You Grow
Twelve months into the Inner Circle, members are typically running more profitable firms, working fewer hours and building something with real enterprise value. The big decisions feel clearer, the team is performing better, and the owner has genuinely started to step back from the day-to-day. It’s a different kind of progress — strategic, personal and sustainable.
What Inner Circle Is
A higher level of support for firm owners ready to grow alongside people who take it as seriously as they do.
- A Small Peer Group
A close circle of firm owners at a similar level, working on the same challenges and holding each other to a higher standard. - Mentorship & Access to Des
Regular group mentorship and private access to Des — direct guidance from someone who has worked with thousands of firms. - Accountability & Progress
Structured accountability and progress tracking that turns good intentions into momentum, month after month.
Is Inner Circle Right for You?
It’s for you if…
- You’re running a firm that’s performing well, but you know there’s a gap between where you are and where you could be.
- You’re ready for a high-accountability environment with real peer challenge, not just general guidance.
- You want access to Des at a deeper, more personal level than a group membership provides.
- You’re committed to investing the time and energy a senior-level peer group genuinely requires.
It’s probably not the right fit yet if…
- You’re still firefighting day to day and haven’t put your foundations in place.
- You’re looking for one-off tactics rather than an ongoing peer commitment.
- You’re not ready to invest the time the group asks of you each month.
What's Included
Monthly Inner Circle Masterminds
Small-group strategy sessions with Des, focused on the biggest decisions facing each member’s firm.
Smaller Group Format
Inner Circle sessions are intentionally limited, giving every member far more direct time with Des and more personalised engagement than standard membership calls allow.
Quarterly In-Person Masterminds
A full in-person day, four times a year. Review progress, challenge direction, and leave with a 90-day plan, alongside peers who’ll hold you to it.
Full Membership Access
Everything included in ProfitPro Membership, plus the Inner Circle layer on top.
Peer Network
A small, carefully selected group of non-competing firm owners operating at a similar level.
How to Join
- Join Inner Circle:
Choose your plan and complete your membership online in minutes — no application needed. - Welcome Call:
A short call with the team to get you set up and introduced to the group. - Onboarding:
Meet your peers and set the first 90-day focus that everything builds from.
Don’t do it all on your own
“I feel that I am working with someone who is at the cutting edge of where the profession is going and I have access to that insight.”
- Barry Coffey
Coffey & Co.
- Johnny O’Callaghan
John O'Callaghan Ltd
“The programme will have you thinking differently and so long as you make the time to implement the suggestions, you will reap the benefit.”
- Darren Colgan
D. C. K. & Company
Money-Back Guarantee
If you join today and after 30 days, having attended the calls and consumed the material, you do not believe that you can get a return on your monthly investment, we will refund your first month’s subscription. No questions asked. No quibble.
Ready to Grow With People Who Get It?
Inner Circle is intentionally small. If you’re ready for the next level of support and accountability, join now — or take the scorecard if you’d like to check the fit first.