This isn’t a “sit back and listen” webinar. This is a working session. We are going to dismantle your current role and rebuild it for scale.
For accountants, bookkeepers and tax advisors who are tired of being the best employee in their own firm.
Stop Running a "Practice" and Start Building an Accounting Business That Runs Without You.
New Year’s Resolutions are a lie. Real growth isn’t about "trying harder"—it’s about shifting your identity from a Practice Owner to a CEO. Join Des O’Neill for a 120-minute intensive to install the habits, critical thinking, and 6-step framework required to WIN 2026.
Get these bonuses when you register!
Sign-up closes at midnight on Friday 21 November.
The AI & Automation Masterclass is your step-by-step guide to finally cutting the busywork and replacing it with smart, sustainable systems that give you back control of your firm.
Days
Hours
Minutes
Seconds
- Bonus 1: Free Seat at the Accountants’ Growth Conference 2025
Join us for a two day of cutting-edge insight, growth strategy, and networking with industry leaders. - Bonus 2: Instant Access to the Full Summer 2025 AI & Automation Masterclass Recordings
Get immediate access to the 12-week archive of real-world AI training from this summer — worth hundreds alone. - Bonus 3 — Free Seat on our 2 Hour Wrap the Year 2025 Event
Set real New Years Resolutions for you and your firm for 2026 before the Christmas Break.
The "Fresh Start" Myth is Killing Your Profit.
Every January, thousands of accountants bookkeepers and tax advisors make the same resolutions:
- “I’ll work fewer hours.”
- “I’ll finally fire those D-grade clients.”
- “I’ll delegate more to the team.”
By February 14th, 95% of those resolutions are dead. Why? Because you cannot solve a System Problem with Willpower.
A resolution is just a wish. A Habit is an operating system. If you enter 2026 with the same “Technician” habits that left you exhausted in 2025, you aren’t starting a new year. You’re just starting “Year 2025: Part 2.”
To get a different result, you don’t need a new calendar. You need an Operating System and You need a CEO Shift.
Here is the brutal truth: Most small to medium-sized firms are stuck in “Busy Practitioner Mode.” You haven’t built the business you want; you’ve built a practice that is more like a job that you can’t quit.
You are working hard. You are competent. You care. But the model is broken.
Are You a Practice Owner or an Accounting Business CEO?
2026 is a turning point. As I see it the accounting industry is splitting in two:
❌ The Practice Owner (The Technician)
Works IN the business (Grinding on files)
Reacts to client "emergencies" all day
Views technology as a cost or a headache
Has a "Job" they can't leave
Avoids difficult pricing conversations
✅ Group B
Works ON the business (Building the machine)
Controls their calendar with Critical Thinking
Leverages AI & Automation as a profit-multiplier
Has an Asset they can eventually exit
Implements the 6-Step Success Pathway
Which one will you be on December 31st, 2026?
Join me on a 120-Minute Webinar
- The Habit Audit: Why your brain is wired to keep you on the "Accounting Treadmill" and how to install the 3 CEO habits that create immediate time freedom.
- The Critical Thinking Tool: I’m handing you the exact framework I use to manage 9 companies. We will use it live to identify the thousands of lost profits in your business arising from the "Value Blindness" currently hidden in your firm.
- The "Golden Hour" Concept: I’ll reveal why "Thinking Time" is the highest-paid work a CEO does—and how we gather weekly to do this as a high-performance group.
- The 2026 Tech Stack: The "Change Tsunami" is here. I’ll show you the specific AI and Automation Pathweay we are using to cut costs and drive profitability—without losing the "human touch."
- The 6-Step Success Path: A deep dive into Strategy, the 4Ps, Ideal Customers, Business Development, Your People, and Leverage. I will share the biggest opportunity that I see that most firms are missing in the busyness of their business
Register now
Introducing: The 2026 Accountants Growth Formula Programme
During this session, I will be opening the doors for our flagship Accountants Growth Formula 2026 cohort.
This is the system that has helped over hundreds of UK and Irish firms double their profit while halving their stress. It is the roadmap for the CEO Shift.
If you are ready to stop “white-knuckling” your way through business and start following a proven, exit-ready formula, this is where it begins.
The Treadmill or the Transformation?
You can spend the rest of January “hoping” things get better. Or you can spend 120 minutes installing the system that ensures they do.
Don’t take my word for it Here is what our members say:
“I feel that I am working with someone who is at the cutting edge of where the profession is going and I have access to that insight.”
- Barry Coffey
Coffey & Co.
“If only I had the opportunity 10/15 years earlier!”
- Dermot McCrystal
Dermot McCrystal & Co
“The programme will have you thinking differently and so long as you make the time to implement the suggestions, you will reap the benefit.”
- Darren Colgan
D. C. K. & Company
Meet Des, ProfitPro Founder
Having worked for a number of years in practice, and with one of the profession’s regulatory and support institutes, Des co-founded OmniPro to develop tools, techniques, products and services that make accountancy more profitable and rewarding.
Des is passionate about bringing innovation to the accountancy profession and enabling accountants to achieve what they want from their careers and business. His core belief is that when empowered to achieve their best, accountants can deliver transformative results for clients.
Through ProfitPro Des has developed a practice management blueprint, designed to help principals and partners build less stressful, more profitable and more rewarding practices, aligned to their business and life goals.
Des holds qualifications from the ACCA Association of Chartered Certified Accountants, CPA Institute of Certified Public Accountants and ACIS Association of Chartered Secretaries and Administrators.