“I thought I knew my numbers. I was wrong. Des showed me that I was essentially paying my clients to work for them. Since the Masterclass, I’ve resigned 12 ‘Duds’ and my profit is UP, while my stress is DOWN.”
— Kevin Kenny, BKM Accountants
THE CULMINATION OF THE PROFITABILITY MASTERCLASS
The Accounting Business CEO:
How to install the “6-Step Success Path” & finally stop firefighting
- LIVE
- Monday, January 26
- 11:45am
Join Des O’Neill Live for the Final Piece of the 2026 Profitability Puzzle. Get the Price-Rise Calculator, Script the "Price Rise or Termination Conversation," Explore the ProfitPro Six Step Success Path and Claim Your very own CEO Roadmap.
Get these bonuses when you register!
Sign-up closes at midnight on Friday 21 November.
The AI & Automation Masterclass is your step-by-step guide to finally cutting the busywork and replacing it with smart, sustainable systems that give you back control of your firm.
Days
Hours
Minutes
Seconds
- Bonus 1: Free Seat at the Accountants’ Growth Conference 2025
Join us for a two day of cutting-edge insight, growth strategy, and networking with industry leaders. - Bonus 2: Instant Access to the Full Summer 2025 AI & Automation Masterclass Recordings
Get immediate access to the 12-week archive of real-world AI training from this summer — worth hundreds alone. - Bonus 3 — Free Seat on our 2 Hour Wrap the Year 2025 Event
Set real New Years Resolutions for you and your firm for 2026 before the Christmas Break.
You’ve seen the tools.
You’ve felt the weight of the “Busy Trap.” Now, it’s time to cross the bridge. In this 75-minute live broadcast, I am revealing the exact mechanism we use to turn a “High-Stress Job” into an “Exit-Ready Asset”—without you needing to hire more staff or work more hours.
The “Bridge” Moment: Why You Cannot Miss the Live Finale.
Lessons 1, 2, and 3 of the Profitability Masterclass gave you the tools. You have the What.
But this Live Finale is about the How.
Most firm owners have the right tools, but they use them in the wrong order. They try to fix pricing before they fix their “Red Velvet Rope.” They try to use AI before they have a the foundations and a documented strategy. They are trying to build a house by starting with the roof.
On Monday, January 26th, I am going to show you how to stack these individual building blocks so they actually stay up and protect you.
The CEO Execution Plan: What Happens Live:
This is 75 minutes of pure implementation and action. Just the roadmap:
- The Price Rise or Termination Conversation: I am giving you the exact, non-confrontational script to use with your D-class clients. This is how you reclaim your time without the "conflict anxiety."
- The Live Price-Rise Calculator: Watch as we model the impact of small, strategic fee adjustments. I will show you where the "hidden" 20k-50k that is sitting in your firm right now.
- The "Thinking Partner" Protocol: A live demonstration of how our Custom AI Assistants take a 4-hour strategic task and finish it in 14 minutes.
- The 6-Step Success Path Blueprint: We will walk through the full implementation timeline for the Accountants Growth Formula 2026.
Register now
Warning: Capacity is Strictly Capped.
There is no "catch-up." There is only the "CEO Shift" or the "Treadmill." Which
- The Treadmill
- Works IN the business (Grinding on files)
- Reacts to client "emergencies" all day
- Views technology as a cost or a headache
- Has a "Job" they can't leave
- Avoids difficult pricing conversations
- The CEO Shift
- Works IN the business (Grinding on files)
- Controls their calendar with Critical Thinking
- Leverages AI & Automation to boost profit
- Has an Asset they can eventually exit
- Implements the 6-Step Success Pathway
Our Zoom license allows for 500 live participants. We have thousands of firm owners currently watching the Masterclass videos and over 10000 additional firms got the email invite to the webinar.
This is not a "marketing trick." If you are not in the room when the broadcast starts, you will likely be locked out. If you want the Live Only Bonusses (which I am gifting to live attendees only), you must be there not just on time but early.
Introducing: The 2026 Accountants Growth Formula Programme
During this session, I will be opening the doors for our flagship Accountants Growth Formula 2026 cohort.
This is the system that has helped over hundreds of UK and Irish firms double their profit while halving their stress. It is the roadmap for the CEO Shift.
If you are ready to stop “white-knuckling” your way through business and start following a proven, exit-ready formula, this is where it begins.
The Treadmill or the Transformation?
You can spend the rest of January “hoping” things get better. Or you can spend 120 minutes installing the system that ensures they do.
Don’t take my word for it Here is what our members say:
“To be honest, I wouldn’t have started our large IT migration (moving to Xero and FYI) or looked at the business with a view to selling it without this help. We now have an annual price increase model in place, the team is more productive, and the bank balance is in a stronger position than ever before”
- Kevin Kenny
BKM Accountants
“I have access to a shared, supportive network and less isolation. I’m healthier and stronger now. Family time is well balanced, and the bank balance is healthy.”
- Liam Burke
Burke Accountants
“The biggest stress was that changes in the firm were always ‘works in progress’ and never properly roadmapped. Firefighting always got in the way. The financial uplifts and tighter management of cashflow are noticeable. Crucially, because of improvements in workflow, I don’t bring work stress home with me anymore.”
- Maurice Lenihan
Namara
Meet Des, ProfitPro Founder
Having worked for a number of years in practice, and with one of the profession’s regulatory and support institutes, Des co-founded OmniPro to develop tools, techniques, products and services that make accountancy more profitable and rewarding.
Des is passionate about bringing innovation to the accountancy profession and enabling accountants to achieve what they want from their careers and business. His core belief is that when empowered to achieve their best, accountants can deliver transformative results for clients.
Through ProfitPro Des has developed a practice management blueprint, designed to help principals and partners build less stressful, more profitable and more rewarding practices, aligned to their business and life goals.
Des holds qualifications from the ACCA Association of Chartered Certified Accountants, CPA Institute of Certified Public Accountants and ACIS Association of Chartered Secretaries and Administrators.