FOR AMBITIOUS ACCOUNTING BUSINESS OWNERS IN IRELAND & THE UK

2025 is ending. You can choose to repeat it, or you can choose a new trajectory. Join the implementation engine that helps you build a profitable, scalable asset that runs without you, starting January 2026.

Get these bonuses when you register!

Sign-up closes at midnight on Friday 21 November. 

The AI & Automation Masterclass is your step-by-step guide to finally cutting the busywork and replacing it with smart, sustainable systems that give you back control of your firm.

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THE REALITY CHECK FROM THE DESK OF DES O’NEILL

As we close out the year, I want to ask you a serious question.

If you keep doing exactly what you did in 2025 for the next five years, will you be happy with the result?

Be honest with yourself. For most firm owners I talk to, the answer is a terrifying “No.” You are reading this because you want some thing different. You didn’t get into this game just to “stay busy.” You wanted to build something substantial.

But running an accounting business right now feels heavier than ever for so many firm owners I speak to. I have been working with firm owners for 21 years and 2025 was not an easy year for many.

You are likely stuck in what I call the “Comfort with Consequences” Trap.

Here is the brutal truth: Most small to medium-sized firms are stuck in “Busy Practitioner Mode.” You haven’t built the business you want; you’ve built a practice that is more like a job that you can’t quit.

You are working hard. You are competent. You care. But the model is broken.

THE NEW OPPORTUNITY

2026 is a turning point. As I see it the accounting industry is splitting in two:

❌ Group A

Will cling to the old "time-for-money" compliance model. They will work harder, compete on price, drown in deadlines & regulation admin, and client and team drama.

✅ Group B

Will master Strategy, Systems, and AI. They will automate the mundane, charge for value provided not time spent, and build assets that run without them.

I created The ProfitPro Membership to ensure you are in Group B. It isn't another "course library" where you watch videos and do nothing. It is a monthly Implementation Engine.

ProfitPro Membership helps you build a firm which is:

THE SOLUTION - THE SUCCESS PATH

The Plan for 2026: The ProfitPro 6-Step Success Path

We don’t guess. We follow a proven roadmap. Everything we do in the Membership maps to this pathway:

This proven 6-Step Success Path is supported by coaching, tools, and accountability.

THE MONTHLY RHYTHM

Designed for Busy Firms (Not Empty Promises). I know you are time-poor. That is why we designed the ProfitPro Rhythm to fit into your working life, not add to the noise.

THE DELIVERABLES - WHAT YOU GET

Does This Actually Work?

We have worked with hundreds of firms. The firms that follow the path see predictable results:

Top-line revenue growth of 15–35% per year

Doubling profitability over 3 years

Up to 20% reduction in weekly working hours.

Lock-up reductions to ~45 days, freeing up massive cashflow.

Don’t take my word for it Here is what our members say:

“I feel that I am working with someone who is at the cutting edge of where the profession is going and I have access to that insight.”

“If only I had the opportunity 10/15 years earlier!”

 

“The programme will have you thinking differently and so long as you make the time to implement the suggestions, you will reap the benefit.”

THE "NEW YEAR" BONUS BUNDLE

I want to make this the easiest decision you make all year. If you join before the New Year bell rings, I am including my Complete Technical Training Library and a slew of bonusses for free. I am removing price as an objection for you.

Join before midnight, 31 December 2025 to get these exclusive bonuses:

(Yours FREE when you join before Dec 31st)

Choose Your Trajectory

Multi Licence Discounts Available for your Team ranging from 25% to 50%.
Once you join email the team for details.

🇮🇪 Checkout in Euro

Commit to yourself and your business.
Save 20% with one annual payment

🇬🇧 Checkout in Sterling

Commit to yourself and your business.
Save 20% with one annual payment

The "Eat My Hat" Guarantee

I will make this simple. I take all the risk.

Join ProfitPro. Come to the induction. Access the Microsoft Library. Download the AI Guides. Use the tools.

If you don’t think this is the best investment you’ve ever made in your firm… if you don’t see a path to making 10x your investment back… just email us within 30 days.

You can cancel anytime. No questions asked. No hard feelings.

I will literally eat my ProfitPro hat if you apply this system and don’t generate multiples of your investment.

Let's Look at the Real Cost

Look at the monthly investment: €97 / £79. Think about your hourly charge-out rate. For most firm owners, this investment is less than one billable hour per month. Ask yourself: Can you find one hour per month of value in:

Automating a manual process?

Pricing one client correctly

Winning one better client?

Save 5 hours of frustration with Microsoft 365?

If the answer is “Yes”, and it should be, then this membership effectively costs you nothing. It pays for itself before you even finish the first week.

It is almost Midnight on 2025.

You have two choices as you head into 2026. The cart closes at Midnight on December 31st. Nobody is going back to the office tonight. But you can decide right now what that office will feel like when you do return.

Let’s build your best year yet.

And remember not deciding is still a decision. Get off the fence come with me and lets take the next step together

❌ Choice 1
The Status Quo.

You close this page. You go back to the office in January and do exactly what you did last year. You will work hard. You will survive. But nothing will change. The deadlines will still stress you out. The recruitment issues will remain.

✅ Choice 2:
The New Trajectory.

You commit less than the cost of one billable hour per month. You get the roadmap. You get the tools. You get the community. You build the firm you dreamed of when you qualified.

FAQ

This is the single biggest reason people hesitate, and it is the single biggest reason you must join.

If you don’t have time, it is because you are operating a broken model. You are likely trapped in “Busy Practitioner Mode,” where everything relies on you.

ProfitPro is not a university degree where you need to study for 10 hours a week. It is an Implementation Engine. We have designed it specifically for time-poor firm owners.

  • Need to fix a price? Download the template (10 mins).
  • Need to delegate a task? Hand the SOP to your team (5 mins).
  • Need to automate a process? Copy our AI prompt (2 mins).

One hour of focused implementation inside this membership will save you 10 hours of frustration in your working week. You aren’t “spending” time; you are investing it to buy your time freedom back.

There is no catch, but there is a strategy. This is a Founding Member Launch.

My goal for 2026 is to build a critical mass of ambitious firm owners who are moving to “Level 3” (AI-First Firms). To do that, I wanted to remove price as an objection completely. I want you in the room, getting results, and sharing those results.

However, this price is not permanent. Once we hit our initial member cap, the price will rise significantly for new entrants. By joining now, you are locking in this rate for life. You will never pay more, even as we add new tools, courses, and features.

Absolutely not. In fact, you need this more than anyone.

When you are a sole practitioner, you wear every hat. You are the CEO, the Marketing Director, the HR Manager, and the Technician. That is exhausting.

ProfitPro gives you the systems and the support network so you don’t have to reinvent the wheel. We become your “Board of Directors.” The 6-Step Success Path applies the exact same laws of business gravity to a €150k turnover firm as it does to a €2M firm. The only difference is that as a smaller firm, you can often pivot and implement faster.

No. The principles of strategy and pricing are universal, but your leverage is different.

For larger firms, the biggest bottleneck is usually getting the team to step up so the partners can step back.

  • Use the Membership Vault to train your staff.
  • Use the SOPs to standardize delivery.
  • Use the AI Roadmap to drive efficiency across 15 staff members rather than just one.

If this membership helps your team recover just one hour of billable time per week across the whole firm, the ROI is instant.

No. I don’t believe in holding people hostage in a Founder Member Launch like this.

You can join on the monthly plan (€97/£79) with zero long-term commitment. If your circumstances change, or if you feel you aren’t getting value, you can cancel anytime with a single email.

We also offer an Annual Plan which gives you a significant discount, but that is entirely your choice. We want to earn your membership every single month by delivering value, not by locking you into a contract.

I encourage you to bring your key team members on this journey.

One of the biggest failures in firm growth is when the owner has a vision, but the team is still stuck in the “old way” of working. When you join, you can grant access to your leadership team or key staff members so they can watch the training, learn the Microsoft/AI tools, and implement the systems for you. Stop being the teacher; let us train them.

This membership is for you but if you want other team members to join, we have a multi licence discount ranging from 25% to 50% depending on the number of team members who join. Just email us once you are signed up and the team will get the details of who you want to join and our price discounting

We have all done that. The difference here is Rhythm and Community.

ProfitPro isn’t just a library of videos (though the library is world-class). It is a living, breathing schedule.

  • Week 1: We hold you accountable on the Coaching Call.
  • Week 4: We do the work with you on the Implementation Call.
  • The ProfitPro Community: You are surrounded by peers who are asking questions and sharing wins daily.

It is very hard to drift when you are plugged into a current that is moving forward.

No. This is a Business Growth Membership.

AI is just a tool—like the calculator or the spreadsheet. It is the fuel, but it is not the car. We teach the 6-Step Success Path (Strategy, Pricing, Customers, Business Development, People, Leverage and Scale etc.). We simply use Technology AI & Automation to make those steps faster and easier.

If you hate tech, we will show you the simple, “push-button” ways to use it so you don’t have to become a coder. We focus on practical application, not technical theory.

Then I eat my hat. Literally.

I offer a 30-Day “Eat My Hat” Money-Back Guarantee. Join today. Come to the induction. Download the Bonus Microsoft Library. Watch the training. If, after 30 days, you don’t think this is the best investment you’ve ever made in your firm—if you don’t see a path to making 10x your money back—just let us know.

We will refund you in full. No hard feelings. You have absolutely zero risk.

You can, but it will cost you in two ways.

  1. The Price: The €97/£79 Founding Member rate is strictly limited. When we open the doors again later in 2026, the price will be higher.
  2. The Bonuses: The “New Year Bonus Bundle” (including the 90-Day Intensives in Jan/Feb/Mar and the full Microsoft Training Library and the other three thousand worth of bonusses will not be available)  expires at Midnight on December 31st.

If you wait, you pay more and get less. More importantly, you lose another 3-6 months of progress. If you wanted a tree in your back garden. The best time to plant a tree was 20 years ago. The second-best time is today.

You can keep doing things the old way — or step into the firm of the future – The AI Driven Firm

Meet Des, ProfitPro Founder

Having worked for a number of years in practice, and with one of the profession’s regulatory and support institutes, Des co-founded OmniPro to develop tools, techniques, products and services that make accountancy more profitable and rewarding.

Des is passionate about bringing innovation to the accountancy profession and enabling accountants to achieve what they want from their careers and business. His core belief is that when empowered to achieve their best, accountants can deliver transformative results for clients.

Through ProfitPro Des has developed a practice management blueprint, designed to help principals and partners build less stressful, more profitable and more rewarding practices, aligned to their business and life goals.

Des holds qualifications from the ACCA Association of Chartered Certified Accountants, CPA Institute of Certified Public Accountants and ACIS Association of Chartered Secretaries and Administrators.