FOR UK & IRISH ACCOUNTING BUSINESS OWNERS WHO ARE TIRED OF "WHITE-KNUCKLING"

The Roadmap to Double Your Profit and Reclaim Your Freedom in 2026

Join the 2026 Profitability Masterclass. A 4-Part masterclass to double your profit and win back 3 hours a week, without adding more staff. Leave the series with workbooks, exercises and AI assistants to kick start your 2026

Parts 1, 2 and 3 are available now to watch as soon as your register!

Masterclass Schedule

In this 4-part Masterclass, I am pulling back the curtain on the 3 Pillars of the CEO Shift. I’ll show you how to stop "white-knuckling" your way through the day and start building a business that actually works for you.

Pillar 1: Breaking the Pricing Prison - We are going to fix the way you charge once and for all. I’ll show you the 4 simple steps to setting your prices so you stop leaving money on the table. You’ll see the exact "Price Increase Model" my clients use to raise their fees every year—without losing the clients they actually like.
Pillar 2: Solving the People Paradox - This is about stopping you from being the person who has to fix everyone else's mistakes. We’ll show you how to build a team that handles the work so you don't have to. Plus, we’ll use the "Red Velvet Rope" to move on from the clients who drain your energy and focus on the ones who value your help.
Pillar 3: Escape the Busy Trap - Win back time and space by using critical thinking and AI as a thinking companion. Learn how you and your team can explore and learn with AI using AI itself to solve the Technology, Automation and AI Challenges that you face as a firm owner. You’ll see how to get 4 hours of strategic thinking done in just 14 minutes, so you never have to start with a blank screen again.

Masterclass Dates:

Register now

The old way of working is over.

The old way of working is over. Just 'doing the taxes' isn't special anymore, and Automation and AI is handling more of the heavy lifting every day. If you’re still trading your hours for money, you’re working harder than you need to for less reward. Join Des O’Neill for this 4-part Profitability Masterclass to keep the main thing about being in business the main thing and to learn how to work smarter while creating a firm that gives you the pay and the freedom you deserve.

This is for accounting, bookkeeping and tax advisory firm owners who want more Profits and less stress in 2026. Make 2026 the Year Your Firm Finally Rewards You Like a CEO & Build the High-Profit, High-Value Firm You Actually Deserve

This is for accounting, bookkeeping and tax advisory firm owners who want more Profits and less stress in 2026. Make 2026 the Year Your Firm Finally Rewards You Like a CEO & Build the High-Profit, High-Value Firm You Actually Deserve

Decisde your 2026 trajectory now

❌ Choice 1:

You stay on the treadmill. You keep "hoping" that February will be less busy (it won't) and that profit will "find its way" to the bottom line.

✅ Choice 2:

You invest 150 minutes over the next 3 weeks. You get the roadmap. You install the systems. You decide that 2026 is the year you build a firm that works for you.

"This wasn't just another webinar - it was a wake-up call."

"I used to think working until 9 PM on a Friday was just 'part of the job.' After one session with Des, I realized I was just running a broken system. My bank balance is healthier, and more importantly, my family time is protected."
— Liam Burke, Burke Accountants

"We now have an annual price increase model in place and the bank balance is in a stronger position than ever before. We stopped guessing and started following the formula."
— Kevin Kenny, BKM Accountants

Meet the host

Des O'Neill - Founder, ProfitPro

Des is passionate about bringing innovation to the accountancy profession and enabling accountants to achieve what they want from their careers and business. His core belief is that when empowered to achieve their best, accountants can deliver transformative results for clients.

Through ProfitPro Des has developed a practice management blueprint, designed to help principals and partners build less stressful, more profitable and more rewarding practices, aligned to their business and life goals.