Join the Movement

Join the 2025 Profitability Masterclass.
Transform Your Pricing, Double Your Value

The Masterclass finished on February 24, but the recordings are being made available for a limited time! This Isn’t Just About Raising Fees. It’s About Earning What You’re Really Worth and Reshaping Your Firm’s Future.

Why join the Masterclass?

Are you tired of undercharging, chasing underappreciative clients, and hitting roadblocks that keep your firm stuck at average? Are you leaving profit behind? Are you getting paid what you are worth.

The recordings of the 2025 Profitability Masterclass are live on now, catch up now becuase when they are gone, they're gone.

This FREE 4 part series pulls back the curtain on the biggest driver of firm profitability—pricing—while also addressing the self-worth, confidence, and leadership mindset you need to elevate your entire practice.

Masterclass Dates:

  • Part 1: 11 February - Watch the recording now.
  • Part 2: 13 February - Watch the recording now.
  • Part 3: 18 February - Watch the recording now.
  • Part 4: 24 February - Watch the recording now.

Register now

We’ll help you break free from:

  • Low fees that fail to reflect your true impact
  • Endless cycles of overwork and burnout
  • Non-ideal clients who drain your energy
  • Fear of being “too expensive” or losing business

Instead, step into a future where you:

  • Command premium fees with zero hesitation
  • Attract clients who value and respect your expertise
  • Grow a team that’s motivated, productive, and excited about what they do
  • Build a practice that’s profitable, sustainable, and truly fulfilling


And best of all? It’s completely free to attend. Catch up now —time is limited, and once the doors close on Monday, this opportunity is gone.

Reserve my place

Why This Matters:
A New Movement in Accounting

At ProfitPro, we’re sparking a mass movement among accountancy and bookkeeping firm owners who are done settling for less. We believe:

“Accountants and bookkeepers are the unsung heroes of entrepreneurial success, and it’s time they got paid, appreciated, and recognised accordingly.”

This masterclass is more than a “pricing workshop”—it’s your ticket to joining a community of forward-thinking professionals determined to take back control, boost profits, and earn what they’re truly worth. If you’re ready to stand against outdated norms—and outdated fees—this session is for you.

Here’s What You’ll Discover

  • The Psychology of Pricing
    Why so many accountants undervalue themselves, how self-worth ties into pricing, and what to do immediately to flip the script.
  • The Proven Step-by-Step Process
    A clear roadmap for implementing price rises—without losing good clients or burning bridges.
  • Value Communication Mastery
    Exactly how to articulate your worth so clients happily pay premium fees and view you as a key strategic partner.
  • Profitable Firm Blueprint
    The simple but powerful framework that transforms your practice into a profitable, scalable, saleable business.
  • Exclusive Tools & Downloads
    Practical resources you can use right away—pricing calculators, communication scripts, mindset exercises, and more.
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Who This Masterclass Is For

  • Small and growing firms
    Ready to skip years of trial-and-error by learning proven pricing and profit-optimisation strategies.
  • Established practices
    Seeking to re-energise their teams, refine client rosters, and capture higher-quality engagements.
  • Entrepreneurial firm owners
    Who see beyond compliance and want to be genuine growth partners for their clients.

If you’re content undercharging and overworking, skip it.
But if you’re done leaving profits on the table and want to set new standards for your firm—this is your next step.

Meet the host

Des O'Neill - Founder, ProfitPro

Founder of ProfitPro and the creator of the Accountants Growth Formula, Des is a seasoned accountant turned entrepreneur who has worked with thousands of firms globally. His driving passion is to help accountantsand bookkeepers:

  • Build accounting businesses that serve their lives, not the other way around
  • Deliver transformative results for clients through advanced advisory and leadership
  • Earn the reputation, fees, and freedom that come from confidently charging what they’re worth

Des’s unique blend of real-world practice experience, innovative mindset, and proven success makes him the go-to mentor for accountancy firm owners seeking radical change. Des is not a one man guru. Des has grown and scaled his own business that serves the profession over the last 21 years.

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Why We’re Different

Unlike the institutes, the regulators, or the big firms that push you towards endless compliance work, we believe in empowering accountants to become profit leaders:

  • Values-Driven Approach
    We’re not interested in bigger for bigger’s sake; we aim for healthy, sustainable profit and a balanced lifestyle.
  • Community & Collaboration
    Join a network of driven professionals who share best practices, insights, and support.
  • Action-Oriented Results
    Every tip, tool, and technique is tested in real accounting practices—no fluff, just game-changing strategies.

Yes, It’s 100% Free
(But time is running out)

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What People Are Saying About the Masterclass & Des O’Neill

“Within weeks of applying Des’s price strategies, we saw a noticeable increase in revenue without losing any good clients. Game-changer!”
– Alex, Multi-Partner Firm Owner

“I used to dread fee discussions. Now, I confidently charge what we deserve, and our clients respect us all the more for it.”
– Mary, Sole Practitioner

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