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We believe that accountants can (and do) change lives. Our mission is to change the world one accountant at a time. We do this by helping accountants build profitable and rewarding firms. In doing so, we know that we are helping accountants facilitate their clients build profitable and rewarding businesses that make a real contribution to the world.

How we support you on your mission

To build a profitable and rewarding business for yourself while doing the same for your clients.


Inspire new thinking that results in the creation of even bigger goals that excite and invigorate


Introduce innovative planning processes that inspire action and results


Implementation support and guidance to ensure you keep on the right track and achieve your results

About Des O’Neill


I am an accountant just like you, but I believe and always have believed there is a better way for accountants to run their business, so they get exactly what they want.

Over the past 15 years, I have worked with thousands of firms. I have seen how the best practices operate and the mistakes that firms most commonly make. This experience has inspired me to develop my unique Accountant’s Six-Step Success Path.

I am now dedicating my life to sharing my Accountant’s Six-Step Success Path with as many accountants as possible, ensuring their business is more profitable and less stressful. It would be an honour to work with you, to guide you on your path to improving your firm's results while reducing your workload and helping you fall in love with your business again.


"ProfitPro puts a focus on what we have to do and where we have to go, rather than constantly chasing our tails. It has given us guidance on what to do with our business and what we need to start working on, rather than just working on clients"

Paul Whately

MA Whately & Co

"I have more time for my children. I have more time for my wife. I'm more present. When I'm there, I'm really there. When I'm in the business, I'm fully in the business. I've learned skills that I didn't have before. I learned how to switch off and how to disconnect from the business. My business life and my personal life are no longer muddied."

Brian Heerey

Heerey & Co.

"ProfitPro does change lives, cheesy as it sounds. It has made a huge difference to my life and business since I started and I know my business will be in a much better place in 5 years time even if I stopped now but I'm here until retirement"

Johnny O’Callaghan

John O’ Callaghan Ltd.