Getting Started With Artificial Intelligence

Randy Johnston brought us into Week 2 of the AI & Automation Masterclass, starting with the fundamentals of AI. From real-world AI use cases to practical starting points here’s some of the biggest takeaways from the webinar:

Understanding AI Models

ChatGPT dominates the market, but popularity doesn’t equal privacy. If you’re not paying for a subscription, you may be paying with your data. Randy recommends CoPilot for stronger protection or at minimum, the €30 ChatGPT tier if you manage privacy carefully.

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Getting the ROI on AI

Train 2–3 team members first, tailor it to your firm’s needs, then expand. Use it to streamline emails, draft client responses, and repurpose content. Don’t chase hype, focus on steady productivity gains.

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Building Better Prompts

We’ve learned already that well-structured prompts get better answers. Randy suggested building a prompting framework that fits your firm’s voice. Include task, context, expectations and desired output all in one clean “uber-prompt.” It’s simple, scalable, and delivers results faster.

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