Skip to main content

ProfitPro Practice Management Mastery 2.0

One Day Flash Open - Register today and receive up to 32 hours CPD

Accountancy Firm Owners do you want to own a profitable and rewarding business, doubling your income while halving your stress?

Register before midnight 15 February to receive the following free bonuses and up to 32 hours CPD

  • Marketing Mini-MBA (Value €497)
  • An Audience With The Experts (Value €697)
  • ProfitPro Live Event (Value €497)
  • Time Management Masterclass (Value €297)

Registration for Practice Management Mastery Closes In









Is being in business what you imagined?

Accountancy should be a profitable and rewarding business but sometimes, dealing with the clients, handling the workflows, managing the cashflows, dealing with deadlines and navigating the ever changing regulation and legislation can be really challenging.

  • As a sole principal do you ever think it can be lonely place at time and things would be better if you had someone to bounce things off?
  • Do you find that everything seems to fall to you?
  • Do you ever feel like you are spending all your time working in the business rather than working on it?
  • Is your firm giving you the time, the choices and freedom that you believe should come with being a business owner?
  • Are you stressed at times and what impact is that having on your and your health?
  • Did you ever think that your firm could be better and there might be an easier way?

The time has come for accountants to put themselves first.

Take Full Control of Your Business

When you take full control of your firm and systematically structure it in such a way that it works for YOU, you will create a sustainable business that gives you what you want. Time, flexibility, money, freedom and choice.

Imagine a Situation where you and Your Firm have

  • A steady stream of ideal clients that will allow you pick and choose who you want to work with
  • A steady cashflow, always enough money in the bank, wealth in your business and wealth for you
  • Time - time for your business, time for your team, time for your better clients, time for your family, time for you
  • The ability to make a real contribution to your community and wider society.
  • A profitable and rewarding firm.

Who am I and why should you listen to me?

I am an accountant just like you and we are a professional services firm. The only difference between our business and your business is that you help business owners and we help business owners in the accountancy niche. Businesses just like you.

I have worked with accountancy firms for 15 years and I have seen the most common mistakes practices make, but we have also seen the strategies and tactics that the best firms use to build winning firms.

I do not just talk theory. Being in business for 15 years. We started from scratch and built from zero. We didn't always do the right things. 3 Years ago we were hit with something horrific as business owners and as people. We needed to step up and we did. We have transformed our business in those 3 years, doubling our turnover and our drawings and halving our stress in the process.

We have been there done that and bought the t-shirt.

What is The ProfitPro Practice Management Mastery Programme and how does it help you get what you want?

As a solopreneur or start-up firm this programme contains critical knowledge that can accelerate your journey. Bring your firm to the next level. Instead of going trial and error follow a tried and tested path.

The Practice Management Mastery Programme 2.0 is broken down into 8 Individual Training Modules where i will walk you through the process to transform your firm.

  • Module 1- Setting Practice Strategy
  • Module 2 - Ideal Client Attraction
  • Module 3 - Profit Focussed Finances
  • Module 4 -Perfect Pricing and Super Simple Sales
  • Session 5 – Implementation and Making It Happen
  • Module 6 - Building Winning Firm through People and Leadership
  • Module 7 - The Strategic Loop
  • Module 8 - Implementation and Getting it Done

These modules are released on a weekly basis so the programme is set up that we go through one module a week and get the work done

Each module is broken down into bite size chunks so that you can dip in and dip out around your busy schedule. The course tracker will tell you where you are in the process and what you have covered and what steps you still need to take.

The programme consists of a combination of video tutorials, help sheets, templates, pre-filled samples, checklists, quick guides and all the resources you need to make it happen.

  • If you fall behind or have scheduling issues you can always work at your own pace and catch up and the webinars are all recorded
  • Even after the programme is over you will still have access so you will be able to go back over the material at your leisure, reviewing and re-using as often as you want for the next 12 months.
  • You will also have access to our ProfitPro Community where you can share ideas ask questions, get answers and most importantly have the support of our team and your fellow progressive accountants. This community not only answers questions though, it provides accountability and somewhere to celebrate your victories.

A key part of the Programme is the live calls. Once a week after each module has been released we have a 75 minute live call when myself and the team get on a live webinar with you and all the other ProfitPro owners and take the material deeper answering all your questions. If you can't make a live call, don't worry. You will be able to access these recordings again and again and again if you wish just like the programme itself.

You can probably figure all this out yourself if you were to spend a lot of time and money. I have done the hard work so you don't have to.

Free Bonuses When You Register Before 15 February

We believe in giving value and we also believe in getting results so when we were finalising the outline of this programme we sat down and thought how could we make it better.

We came up with not one bonus or 2 bonuses but 3 bonuses, which are worth more than the programme itself.

In addition to the bonuses you can now claim up to 32 hours CPD when you partake in the programme.

If you sign up before 15 February you will get all of these bonuses included in your package for free.

Bonus 1

Marketing Mini-MBA

This is all about getting more ideal clients. The foundational strategies of Marketing and Sales are covered in detail within the programme. It is a vast area and it is one of the big challenges that accountants tell us about all the time.

This 8 Module Marketing Mini MBA is an advanced training for accountants who want to go deeper and explode their potential ideal client pipeline. We go into more detail on specific marketing strategies and tap into the marketing strategies and approaches of some of the worlds foremost marketing experts.

This bonus will win you as many ideal clients as you want and is valued at €497

This bonus is included in your subscription, free of charge

Bonus 2

Audience with the Experts

We have lined up some of the worlds foremost experts in advising accountancy firms, we have them from America, Canada, and Australia. We even have a 2 time World Karate Champion who helps professional firm owners become unstoppable. These experts cover the full gambit of the key areas where successful firms excel.

The 8 Part web event series kicks off once the programme is complete and runs from April to July. You get to meet the experts through a live interactive webinar where you can ask them questions and get their expert insights. This series is wrapped up with an implementation session with me as we look at how to integrate all that new knowledge into your firm.

Don’t worry. If you miss one of the sessions we have you covered. You will be able to access all the recordings in the Practice Management Mastery Portal. Audience with the experts is being sold as a standalone product for €697.

This bonus is included in your subscription, free of charge

Bonus 3

ProfitPro Live

This is a full on in-person live 2 day event led by me, accompanied by some of the professions thought leaders. It’s just me, you, some experts and other accountants who have stood up and decided to do something different with their firms. A seat at the 2 day profitPro live event will cost €497 but you will get it as a free bonus.

This bonus is included in your subscription, free of charge

Bonus 4

Time Management Masterclass (Just added)

Based on feedback from accountants, we have just added a new bonus to our Practice Management Mastery Programme 2.0. It is a short programme called the Time Management Masterclass, and it is specifically focused on accountants becoming more productive and more effective with their time.

This masterclass is only available as a bonus to the Practice Management Mastery Programme when you sign up for the programme before 12.00 midnight on Thursday 8 of February.

This bonus is included in your subscription, free of charge

Total Bonus Value €1,988

Join the ProfitPro Practice Management Mastery Programme 2.0 for €997 before 15 February and get your bonuses worth €1,988.

In addition to the bonuses you can now claim up to 32 hours CPD when you partake in the programme.

You can also buy using our easy pay option of €197

Single Payment

monitor icon


Easy Pay Option

large voucher icon

€197 x 6 month

You are at the point of decision

You can either continue down the path of least resistance, the path you have been travelling, or you can choose the road less travelled. The path of least resistance will probably result in you getting the outcomes you've always received. But if you want something different to happen, if you want to change the direction of your firm you are going to have to do something different.

The real question is what will it cost you to continue down the path you are on and not come down a different path with us.

As you look forward 1 year, or 5 years or 10 years down the line do want to settle for knowing that you could have taken action to take your business to the next level, more freedom, more money, more flexibility.

You choose in this moment. This is a moment that matters.

Go ahead and click the button below to Join me in the ProfitPro Practice Management Mastery Programme.

This is a limited time offer. The ProfitPro Practice Management Mastery Programme is only open for a short time. We are closing down registrations at 12.00 Midnight on Thursday 15 February so that we start preparing to kick the programme off.

If you want to get in you need to act quickly because when we close down registration access to the programme will be gone until 2019


"Clear material presented in practical terms with relevant examples."

H Case

J Case & Co

"One of the most important programmes I’ve ever done. There will be big changes in my practice following this."

K McLaughlin

John Marks & Co

"Des is excellent. Hugely energetic and massively passionate about the profession."

A McCarthy

Ormbsy Rhodes


60 Day Money Back Guarantee

You have a full 60 days to see if the ProfitPro Practice Management Mastery Programme is right for you. If you determine that it isn't, just let us know and we will gladly refund your money. No hassles. No hard feelings.

I'll tell you what though! If you don't get a return of multiples of your €997 investment by coming on this journey with me and taking steps forward I will literally eat my hat!


Your Membership Will Help Others

We are proud to be part of the B1G1 Business For Good Programme. Contribution is a core value that we treasure. We believe that Business has the power and responsibility to make a difference in the world. Now, through B1G1, together we can work to create lasting change in the world.

For every member who signs up for The ProfitPro Practice Management Mastery Programme, we commit to making a social change by offering the financial support needed to set up a pilot initiative or business in India for a social entrepreneur, inclusive of startup costs. Your contribution will go a long way in converting some great business ideas into working pilots, propelling these social entrepreneurs one step closer towards offering long-term solutions to social problems occurring on a daily basis in India.

PS. Now is your time

Now is your time. Its time to step up. There has never been a better time, but you have to act now as registration is closing soon. Now is the time to act, enroll in the ProfitPro Practice Management Mastery Programme 2.0 and say yes to taking your firm to the next level.

You have a big decision to make. I can’t make it for you … the only thing I can do is tell you that it works. Its worked for me and its working for our firms.

See you in the programme.

Join the ProfitPro Practice Management Mastery Programme 2.0 for €997 before 15 February and get your bonuses worth €1,988.

In addition to the bonuses you can now claim up to 32 hours CPD when you partake in the programme.

You can also buy using our easy pay option of €197

Single Payment

monitor icon


Easy Pay Option

large voucher icon

€197 x 6 month