AUDIENCE WITH THE EXPERTS
Stop Taking AI Advice From One Voice. Get It From 8 of the Best in the World.
One person cannot be the world expert on every part of AI and automation for your firm. So we stopped pretending. We brought together eight of the leading specialists working in AI for the accounting profession — each going deep on the one thing they do better than almost anyone alive — in eight standalone, 75-minute live sessions built specifically for accounting, bookkeeping and tax firms in Ireland and the UK.
Registration closes at midnight, Thursday July 2
- Series passes are open until Thursday 2nd July. Session 1 with Randy Johnston is live on Tuesday 7th July at 14:00 IST/BST. The specialists are confirmed for these dates only, and Cohort 1 attends every session live with the ability to ask questions directly. When the doors close, they close.
The Problem You Actually Have
Let's be honest about where most accounting firms are right now with AI.
You've read the articles. You've watched the demos. You've sat through the conference keynotes. One person told you to buy Copilot. Someone else said switch to Claude. A LinkedIn post said agents change everything. Your software vendor now has “AI inside.” And your inbox is full of 90-minute webinars promising to solve the whole thing by lunchtime.
And yet, on a Tuesday morning in your practice, almost nothing has actually changed.
Here's the part nobody says out loud: the reason you're stuck isn't that you haven't found the right guru. It's that there is no single guru.
AI for an accounting firm is too big for one person. Marketing, workflow automation, Microsoft Copilot, agents, firm-wide rollout, practice strategy — these are different specialisms. The person who is brilliant at automation is rarely the same person who is brilliant at lead generation, who is rarely the same person who has actually rolled this out across a team.
Both are the wrong shape — and we’ll show you why on the webinar.
The Honest Truth Nobody Is Saying Out Loud
Nobody is coming for you.
Software vendors are coming to sell you something. Consultants are coming to book your time. Conference speakers are coming to get on stage. A trusted set of guides — people who are genuinely on your side, who understand the business of accounting, and who know what a Revenue deadline or an HMRC enquiry actually feels like — that is rare. We went and assembled them for you.
You cannot delegate this.
This is not an IT job you hand to the office manager or the tech-savvy junior. AI reshapes how work is done — which reshapes how your firm operates, how your team delivers, how you price, and how you think. That is a leadership responsibility, and it stays on your desk. What you can delegate is the searching. You don't have to spend the next year hunting down the right experts one at a time. We did that for you.
Doing nothing is the most expensive option on the table.
The profession is famously slow to change. That used to be safety. Right now it's the opportunity — because the leading pack is still small, and it is still joinable. Less than 1% of the world is paying for AI tools today. You are not behind. You are standing at the start of one of the biggest shifts in the history of professional services, with a window that is wide open and quietly closing. You don't need to move fast. You need to move deliberately. Starting now.
Don’t miss your opportunity to lead the change before it leads you.
Discover 8 sessions by indusry experts:
Eight standalone, 75-minute live sessions with the world’s leading AI & automation specialists in accounting — built for firms in Ireland and the UK.
You join live. You hear how the best in the world actually think about their corner of AI and automation. You ask them your questions directly. And because every session stands alone, you can come for the ones that matter most to your firm — or come for all eight and build a complete, multi-expert view of what an AI-driven firm looks like in 2026.
And here’s the part that makes this almost unfair: when you secure your seat, you also get the complete recording of our flagship AI & Automation Masterclass — eight sessions run over seven weeks by Des O’Neill and the ProfitPro team in May and June 2026 (value €497 / £447) — included free. So you get the structured, step-by-step build and the eight world-class specialists who show you how far it can go.
Randy Johnston - The Practical Big Picture
Session 1: July 7, 14:00 - 15:15
EVP and co-owner of K2 Enterprises, member of the Accounting Hall of Fame, and on Accounting Today's Top 100 Most Influential in Accounting for 20+ consecutive years. With 40+ years in technology, automation and AI for the profession, Randy is the rare voice who can cut through every trend and tell you what actually matters — and then land the plane on how accountants, bookkeepers and tax advisors apply it for themselves, their team and their clients.
Chad Davis - Automation & AI From Inside a Working Firm
Session 2: July 16, 12:30 - 13:45
Canadian Chartered Accountant, co-founder of LiveCA (one of Canada's first fully-remote CPA firms, ~60 people) and founder of the AutomationTown builder community. Chad lives this every day — automating his own firm and helping firms around the world do the same. Expect real, in-the-trenches lessons on what to automate first and how to make it stick.
Hunter Atkins - Maximum Value From Microsoft 365
Session 3: July 30, 14:00 - 15:15
A Texas-based CPA running his own firm and a cutting-edge technologist on getting maximum value from the tools already in your hands: Microsoft 365, Copilot, Power BI and Power Automate to optimise firm efficiency — plus his exploratory journey into Claude and other AI. A regular speaker and educator to accountants worldwide.
Billie McLoughlin - Getting AI Actually Implemented
Session 4: August 13, 14:00 - 15:15
Billie has worked with UK accountants, bookkeepers and tax advisors — first in her role at 2020 and now through her own business advising firms on the implementation and rollout of AI. She is known for a relentlessly practical approach: helping firms get past the talking and into real results.
Session 5 - Callum Mcrae
AI for Marketing & Lead Generation
Session 5: August 27, 12:00 to 13:15
A talented and creative marketing advisor and consultant to the accounting profession (JE Consulting). Callum takes a deep dive on how firm owners can use AI to optimise their marketing and lead generation — turning AI into a pipeline, not just a productivity tool.
Rachel Harris - AI in a Real, Growing Firm
Session 6: September 10, 12:00 to 13:15
Founder of @accountant_she and striveX, TEDx speaker and one of the most recognised voices in the profession, with an audience of 200,000+. Rachel runs her own firm and uses technology, automation and AI inside it every day — then teaches accountants, bookkeepers and tax advisors how to practically use it to optimise theirs.
Wesley Hartman - Automating Your Firm's Workflows
Session 7: September 24, 16:00 to 17:15
A globally recognised workflow-automation expert (founder of Automata Practice Development) who helps accounting, bookkeeping and tax firms automate by integrating and optimising the technology they already have — building custom workflows and adding a sprinkle of AI for the advanced thinking. The session for anyone who wants the repetitive work to run itself.
Des O'Neill & Lisa Darby - Bringing It All Together
Session 8: October 08, 14:00 to 15:15
Your hosts close the series by synthesising everything the seven specialists shared, layered with the very latest insights into technology, automation and AI — and translating it into a clear, practical plan for how you and your firm actually implement it. You leave knowing exactly what to do on Monday morning.
“By the end of this series you won’t just have heard more about AI. You’ll have heard from the people actually doing it — across every part of an accounting firm — and you’ll know exactly what to apply, what to ignore, and what to do next inside your own practice.”
Registration closes at midnight, Thursday July 2
- Series passes are open until Thursday 2nd July. Session 1 with Randy Johnston is live on Tuesday 7th July at 14:00 IST/BST. The specialists are confirmed for these dates only, and Cohort 1 attends every session live with the ability to ask questions directly. When the doors close, they close.
Bonuses for registering before July 2!
Below are the actual blockers, in firms’ own words, ranked by how often they came up. Each one comes with the exact reframe we’re running on the webinar — and the exact part of the masterclass that solves it.
The Complete AI & Automation Masterclass (on demand).
The full recording of our flagship programme — eight sessions run over seven weeks by Des O’Neill and the ProfitPro team in May and June 2026. The structured, step-by-step build that takes a firm from dabbling to operating: AI policy, tool set-up, prompting, automations, agents, your firm ‘brain’, and a 90-day plan. Yours to keep.
Value: €497 / £447
Finding your hour
A 90-minute standalone session plus workbook on how to create space for a daily AI habit without working longer hours. Solves the ‘I don’t have time’ problem before you even begin.
Value: €197 / £179
The Complete AI Toolkit: 9 User Guides
Three tools (Claude · ChatGPT · Copilot) × three levels (Beginner · Intermediate · Advanced). Nine practical, step-by-step guides built specifically for accounting firm work in Ireland and the UK. As the tools update, the guides update.
Value: €297 / £269
The Complete AI Toolkit: 9 User Guides
Firm AI Policy Template + Security Briefing — €97 / £79
Firm AI Implementation Plan + Team Rollout Playbook — €97 / £79
The Accounting Firm Automation Starter Pack (5 pre-built workflows) — €197 / £179
The Complete Masterclass Resource Library — €297 / £269
90-Day Executable AI Implementation Roadmap — €97 / £79
Total value of the additional bonuses: €2273 / £2027
Doors close at midnight on Thursday 2nd July!
Series passes are open until Thursday 2nd July. Session 1 with Randy Johnston is live on Tuesday 7th July at 14:00 IST/BST. The specialists are confirmed for these dates only, and Cohort 1 attends every session live with the ability to ask questions directly. When the doors close, they close.
Checkout in EURO
Save €100 by reserving your place on the series before midnight June 26th!
Checkout in STG
Save £100 by reserving your place on the series before midnight June 26th!
Add additional team members for only €97 / £79 per team seat.
Buy now and secure €2273 / £2027 of bonuses!
- The Complete AI & Automation
- Finding your AI Hour
- The Complete AI Toolkit: 9 User Guides
- Firm AI Policy Template + Security Briefing
- Firm AI Implementation Plan + Team Rollout Playbook
- The Complete Masterclass Resource Library
- 90-Day Executable AI Implementation Roadmap
Meet your hosts, Des O'Neill & Lisa Darby
Des O’Neill is the founder of ProfitPro — the membership community built specifically for accounting firms in Ireland and the UK who want stronger practices and a clear path through the AI revolution without getting lost in the noise. Alongside Lisa Darby and the ProfitPro team, Des has spent the past 18 months developing a practical, field-tested approach to AI and automation that actually works inside real firms — firms with real clients, real compliance deadlines, and teams who don’t have time to become technology experts.
This series is the natural extension of that work: instead of one voice, we’ve brought the world’s best specialists to your screen — and we close it out by turning everything they share into a plan you can actually run.
This is not a Silicon Valley solution retrofitted for accountants. This was built for you.
What People Are Saying About the Masterclass
“Within weeks of applying Des’s price strategies, we saw a noticeable increase in revenue without losing any good clients. Game-changer!”
– Alex, Multi-Partner Firm Owner
“I used to dread fee discussions. Now, I confidently charge what we deserve, and our clients respect us all the more for it.”
– Mary, Sole Practitioner