The Accountants Growth Conference 2025
Led by Des O’Neill and the ProfitPro Team, with 4 expert speakers, this event is packed with the insights and strategies you need to build a more profitable, scalable, and rewarding firm.
ProfitPro members get free access!
- 26 & 27 November
- 10:00 - 16:30 Daily
- Virtual (join from anywhere)
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€197 for access to both days
Free for ProfitPro Members!
Who is this event for?
- Accountants committed to building a better business for themselves, their team, and their clients.
- Those looking to boost profitability and lead their firm to success in 2026.
- Sole practitioners ready to transform their job into a business.
- Start-ups eager to skip the mistakes others have made.
- Mature firms planning for the future and exploring a Build-to-Sell Strategy.
This isn’t just a conference – it’s a roadmap to success. You’ll spend two days working ON your business, not in it, alongside industry leaders and fellow firm owners. You’ll walk away with practical strategies you can implement immediately, tools to fast-track your progress, and a clear, actionable plan for 2026.
Event Schedule
Day 1 - Wednesday, 26 November
- 10:00 - 60 minutes
Welcome Keynote
Des O’Neill presents Whats the plan: A focus on strategy - 11:00 - 60 minutes
Mark Wickersham presents Growing Profits and Growing Your Business in an AI Age - 12:00 Coffee Break
- 12:10 - 50 minutes
Tech Panel ProfitPro Members - 13:00 Lunch Break
- 13:45 - 60 minutes
Simon Unger presents Protecting Margins and Driving Profits for Your Clients Through - 14:45 Coffee Break
- 14:55 - 60 minutes
Michelle Van Rensberg presents What is Digital Transformation in an AI Age - 16:00 - 30 minutes
Des Wrap Up Moment of Inspiration
Day 2 - Thursday, 28 November
- 10:00 - 60 minutes
Des O'Neill presents Reflections on Day 1 & Day 2 Keynote - 11:00 - 60 minutes
Brian Coventry presents Thought Leadership & the Metrics that Matter in Accounting Firms - 12:00 Coffee Break
- 12:10 - 50 minutes
Practice Profitability Panel ProfitPro Members - 13:00 Lunch Break
- 13:45 - 60 minutes
Rachel Harris presents Simple Practical Steps to Grow your Business using AI - 14:55 Coffee Break
- 14:55 - 60 minutes
Des O'Neill presents Key Takeaways from the conference - 16:00 - 30 minutes
Conference Wrap up with Des
Des O'Neill - Founder, ProfitPro
Des O’Neill, ACCA, CPA, ACA, ACG, is a visionary business coach dedicated to empowering accountants, bookkeepers, and tax advisors. With a passion for lifelong learning, he inspires professionals to transform their practices into high-value, sustainable businesses. As an entrepreneurial advisor, Des specialises in guiding firms from compliance to advisory roles, leveraging technology and strategic planning to drive growth and fulfilment.
Rachel Harris - Founder of Accountant She & striveX
Named as one to watch on the 35 under 35 list, winner of the Accountancy Personality of the Year 2023 (PQ Magazine) and winner of Breakout Star of the Year 2023 (Accounting Excellence), Rachel Harris is disrupting what it means to be an accountant, what it feels like to have an accountant and what being an exceptional role model in accountancy looks like, too.
Simon Unger - Managing Director, The Procurement Group
Simon left school at 16 and immediately went in to business, initially working for others. At the age of 26 he was youngest main board Director at OKI Systems (UK) Limited and went on to set up & run his own distribution business. Following a successful exit a friend suggested setting up The Procurement Group as a general overhead procurement consultancy working on gain share wherever possible in order to be as closely aligned as possible with each client.
Michelle Van Rensberg - CEO of Nimacc Global
Michelle Janse van Rensburg is an accomplished digital transformation leader with a proven track record of driving efficiency, profitability, and growth across complex business environments. Michelle’s expertise lies in aligning digital strategy with commercial objectives, empowering teams to embrace innovation, and delivering measurable business impact through transformation.
Mark Wickersham - Founder of the Value Pricing Academy
Chartered Accountant, public speaker and #1 best-selling author – is known as the most sought-after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing.
Brian Coventry - Founder of CloudCapcha
Brian has extensive experience and knowledge of strategy and management for professional service firms – gained from different countries and cultures. He is skilled at helping others to see a forward path, revealing options and value improvements. He enjoys working with enthusiastic and driven people, whether it involves an engaging presentation, or to support entrepreneurial success.
Register your place below
This isn’t just theory – it’s real-world action. You’ll leave the event with your first wins already in motion. Don’t miss this chance to invest 12 focused hours that could shift your business and life in incredible ways.
Be there to make 2026 your best year yet!
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