A 3 PART WEBINAR SERIES

Changing what great client service looks like with Xero & AI.

AI is here, and it’s already widening the gap between what small business clients need and what many practices still spend too much time delivering manually. More and more, the foundational work practices have long been valued for is being automated or replaced. That can feel daunting, but it also creates a real opportunity for firms willing to adapt.

Webinar Series Schedule

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What you'll learn during each session

Below are the actual blockers, in firms’ own words, ranked by how often they came up. Each one comes with the exact reframe we’re running on the webinar — and the exact part of the masterclass that solves it.

Webinar 1 – The Foundation: Automating the Now
25 August | 2pm IST | 75 mins

Strong systems of record are the foundation for everything that follows. In this Xero-led session, we’ll explore how you can reduce manual work, improve data quality and build a more connected foundation using Xero’s smart data capture, bank feed automation and tools that cut admin and data lag. If clients need faster answers and more value, it starts here.

Webinar 2 – The Clarity: Turning Data into Decisions
08 September | 2pm IST | 75 mins

Insight only creates value when it leads to action. In the final session, we’ll explore how connected workflows can help your practice turn what the numbers are saying into practical next steps for clients and the practice. We’ll also bring this to life through new VAT solution, including a new way to prepare and file the VAT 3 return and annual RTD for your clients.

Webinar 3 – The Impact: Turning Insight into Action
06 October | 2pm IST | 75 mins

Meet the speakers

Pranisha Sewraj

Xero Education Manager - EMEA

Pranisha educates SMEs and accounting firms on the cloud opportunity and how to leverage powerful tools like Xero’s online accounting platform. Prior to this role, Pranisha spent three years at Xero helping and advising South African accounting and bookkeeping firms to implement and leverage Xero and its connected ecosystem of apps. Pranisha draws on her extensive accounting firm experience supporting SME clients, and is passionate about helping businesses and firms streamline their accounting workflows to achieve greater efficiency and growth.

Adam Brewer

Xero Regional Manager - Partner Sale EMEA

Adam Brewer is the Regional Manager, EMEA Partner Sales at Xero where he drives growth across Europe, the Middle East, and North Africa through strategic partnerships, sales, consulting, marketing, and events. He and his team are focussed on improving the lives of small businesses, their advisors and communities across the region through Xero’s online accounting platform and its connected ecosystem of apps.

Des O'Neill

Founder - ProfitPro

Des O'Neill is the founder of the OmniPro Group, CPDStore & ProfitPro — ProfitPro is a membership community built specifically for accounting firms in Ireland and the UK that want to grow stronger businesses and, now, navigate the AI revolution without getting lost in the noise.

What People Are Saying About the Masterclass

“Within weeks of applying Des’s price strategies, we saw a noticeable increase in revenue without losing any good clients. Game-changer!”
– Alex, Multi-Partner Firm Owner

“I used to dread fee discussions. Now, I confidently charge what we deserve, and our clients respect us all the more for it.”
– Mary, Sole Practitioner

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