The AI-Driven Firm
Watch AI hand an accounting firm back 10 hours a week - live, in 75 minutes.
Over the last week we’ve talked about the opportunity in front of every firm, and the transformation 250 people have already lived. This is where it gets real: you watch it happen on screen, then you decide whether to take it. Bring your one biggest AI question — we’ll work through as many as we can on air.
Register now:
- DATE: On Demand - instant access!
- FORMAT: Live, 75 min, 3 working demos, Q&A
- EXTRAS: 12 downloads including guides, prompt libraries and more
You’re not behind. You’re standing at the start of the biggest shift accounting has seen in a generation.
We surveyed 206 Irish and UK firms. The average self-scored AI maturity came back at 3.8 out of 10. 93% scored themselves 6 or below. Not one respondent scored a 9 or 10. Read that again: almost the entire profession is at the very beginning. That isn’t a reason to panic — it’s the opportunity. The firms that win the next two years won’t be the ones who started earliest; they’ll be the ones who start deliberately, while the field is still wide open.
And the opportunity is closer than most people think. Your first 10 hours a week aren’t hiding behind a new platform or a big budget — they’re inside the tools already on your desk. On this session we prove it: live, in a real firm environment, against the clock.
- 84% of the population have never meaningfully used AI
- Thats 6.8 BILLION People!
- Less than 1% of the world are using paid AI tools.
Watch the transformation happen on screen — three everyday jobs, the old way versus the new.
Earlier this year, over 250 accountants, bookkeepers and tax advisors went through this transformation. Today you watch the engine behind it. We run three jobs you do every week inside the Hawthorn & Reid environment — our realistic demo firm — so you see exactly how this lands in a real inbox, a real document, a real spreadsheet. Not slides. The actual tools, timed against the way you do it now.
THE JOB
THE OLD WAY
THE TRANSFORMED WAY
The morning inbox + chasing records
An hour of reading, sorting and typing replies
Triaged, drafted in your tone, records-chase written, what-needs-you surfaced — in minutes.
A client letter / explanatory note
A blank page and 30–40 minutes
A clean, house-style draft from the source facts — then what partner sign-off looks like.
A summary or analysis for a meeting
Wrestling figures into something presentable
Raw numbers turned into a clear summary and talking points, ready to walk in with.
This is the heart of it: AI doesn’t replace your judgement — it removes the grind around it. The programme itself is deliberately model-agnostic, so you learn to use Copilot, Claude and more and pick the right tool for each job. Today we make it concrete in the Microsoft tools you already pay for.
This webinar was built for you.
It’s yours to take...
The only thing left is the decision.
Here’s the honest part. The opportunity is real. The transformation is proven. What decides whether your firm actually moves isn’t more information — it’s ownership. Someone has to decide to lead it. In the last 15 minutes we hand you everything you need to make that call:
- The full 8-week, three-stream Masterclass (Beginner, Intermediate and Advanced material every week)
- The bonus stack worth over €4,500 — now including a new Copilot & Claude video library.
- The no quibble, no questions asked the 14-day money-back guarantee!
- The launch pricing — including an exclusive discount code. The cart opens live.
We tell you up front there’s an offer at the end so you can relax into the content — the first hour is yours whether you enrol or not. And the timing is straight: this is the only summer cohort. The next intake doesn’t start until November. Take the opportunity now, or take it a quarter later.
What You'll Discover In These Sessions
This webinar is about sharing that insight with you. What’s possible, what’s practical and what you can do to take the pressure off for your next deadline and progress your business to its real potential.
Why most accounting firms are failing at AI
And it's not the tools that are the problem. It's what they're skipping before they even open the app.
The 9-Step AI-Driven Firm Success Path™
the complete framework from Manual Chaos to AI-Powered Scale, built specifically for accounting practices. You'll see exactly where your firm sits on it right now.
The four stages of an AI-ready firm
Architect, Explorer, Builder, Innovator — and the concrete milestones that tell you you've moved from one to the next.
Why "you cannot automate a mess"
And the simple foundational work (SOPs, data hygiene, process mapping
The practical tools, prompts, and automations
that firms like yours in Ireland and the UK are already using to save 10+ hours per week — without becoming technology experts.
What the 7-Week AI & Automation Masterclass will walk you through
week by week — and how to know if it's the right next step for your firm right now.
How to stop chasing every new tool release
Claude, Copilot, ChatGPT — and focus on the one thing that actually moves the needle in a real practice with real clients.
Don’t miss your opportunity to lead the change
before it leads you.
This is specifically for you if you are
Partner & Manager
You're a partner or practice manager at an accounting firm in Ireland or the UK with 5–30 staff
Overwhelmed
You're overwhelmed by the pace of AI change and aren't sure where to focus your time or investment
Ready to invest
You're ready to invest time to actually do this — not just consume content, but take action week by week
Aware
You know something significant is happening and you want a structured roadmap, not more YouTube videos and not another tool demo
Inexperienced
You've dabbled with AI tools — ChatGPT, Copilot, Claude — but haven't gotten meaningful, repeatable results in your practice. This webinar can help you piece together what's missing.
This is not for you if you are…
Already building
You’re already running AI across the firm with a rollout plan in place. You’re past this session.
Need deep technical help
You want a deep technical walkthrough of API plumbing. This is plain and practical.
Meet your host, Des O'Neill
Des O’Neill is the founder of the OmniPro Group, CPDStore & ProfitPro — ProfitPro is a membership community built specifically for accounting firms in Ireland and the UK that want to grow stronger businesses and, now, navigate the AI revolution without getting lost in the noise.
Over the past 18 months, Des has worked with ProfitPro members to develop a practical, field-tested approach to AI and automation that works in real accounting practices — firms with real clients, real deadlines, and teams who don’t have time to become technology experts.
The 9-Step AI-Driven Firm Success Path™ has been developed specifically for the Irish and UK accounting context — blending the best of international AI expertise with the practical realities of running a practice on this side of the Atlantic.
This is not a Silicon Valley solution retrofitted for accountants. This was built for you.
What People Are Saying About the Masterclass
“Within weeks of applying Des’s price strategies, we saw a noticeable increase in revenue without losing any good clients. Game-changer!”
– Alex, Multi-Partner Firm Owner
“I used to dread fee discussions. Now, I confidently charge what we deserve, and our clients respect us all the more for it.”
– Mary, Sole Practitioner