The Crowne Plaza, Dublin.
The ProfitPro Roadshow
From Des O'Neill (ProfitPro Founder)
“If you’re like many accountants, bookkeepers and tax advisors I speak to across Ireland, you’re working harder than ever… but not getting further ahead.”
You’re doing the long hours. You’re delivering great service. You’re putting out client fires, trying to keep up with deadlines, dealing with staff, recruiting, pricing, tech and yet.. It still feels like:
- You’re stuck in survival mode
- Growth is unpredictable
- Profit isn’t where it should be
- Your team depends too much on you
- AI is moving faster than you can keep up
- The business owns you, not the other way around
And here’s the truth: It’s not your fault. Covid changed everything. Good people are harder to get than ever before. There is so much hype about technology and automation and AI that it is hard to know where to start
The Institutes don’t focus on equipping firm owners how to run, grow, or scale a modern accounting business. But right now — in late 2025, as we face into 2026 — you have an opportunity that Irish accountants have never really had before:
THE OPPORTUNITY TO BUILD A “SMART FIRM” — A PROFITABLE, SYSTEMISED, TECHNOLOGY OPTIMISED AI-POWERED PRACTICE THAT GIVES YOU FREEDOM.
And this half-day Roadshow is where you’ll get the blueprint.
The 10 Challenges Irish SME Accountants, Bookkeepers and Tax Advisors face right now
No clear firm strategy
Undervaluing your expertise
Too many of the wrong clients
Revenue plateaus
No accountability
Time overwhelm & burnout
Lack of leadership structure
No systems
Tech + AI overwhelm
If any of these hit home… then the ProfitPro Roadshow was built for you.
Join Des Live
Introducing the smart firm model
And for the first time ever, I’m teaching the NEW 2026 version of this model LIVE, in a half-day Roadshow. Heres what you'll learn:
The 2026 Strategy Reset for Irish Accountants
Get crystal clear on where you’re going and what’s holding you back.
The AI Shortcuts That Save 10 Hours Per Week
Live demos. Real workflows. No fluff. No IT knowlednge required!
The Pricing & Proposition Framework
Stop undercharging and start earning what your work is worth.
The Client Quality Filter To Improve Profitability
Instantly improve profitability by identifying which clients add value and which ones drain it
The Systems Roadmap: Turn Chaos Into Control
Learn the step-by-step method for creating a systemised, scalable firm.
Your Personal 90-Day Growth Plan for Q1 2026
Walk away with a real plan and not another notebook full of ideas.
Tools we use live
During the workshop, you’ll complete practical exercises using FIVE tools. These tools give structure, clarity, and direction and you’ll WALK AWAY with real work done.
Self Assessment Benchmarking Tool
Tax Deadline Transformer Tool
Strategy Creator Tool
Technology Transformer Tool
Accountants Implementor Tool
Reserve my spot now
This event is designed so you walk away with multiple breakthroughs
and a full implementation plan for Q1 2026.
Join Des Live in Dublin
Seats to these half day events are limited due to the round-table, immersive format, meaning each room has strict capacity.
Date: Friday, 5 December
Location: Crowne Plaza, Blanchardstown
Price: €125
Start: 09:15
Break: 10:50–11:10
Finish: 13:00
Meet Your Host
Des O'Neill
Founder, ProfitPro
Des is passionate about bringing innovation to the accountancy profession and enabling accountants to achieve what they want from their careers and business. His core belief is that when empowered to achieve their best, accountants can deliver transformative results for clients.
ProfitPro is the newest company in the group, and Des has developed a practice management blueprint, designed to help principals and partners build less stressful, more profitable and more rewarding practices, aligned to their business and life goals.
