The Launch That Changed Everything
“How can you be involved in marketing and not know who Jeff Walker is?” It was October 2014. Long Beach, California. I was at another
Philadelphia Here I Come
The Room That Changed Everything It was February 2014, and I was sitting in a conference room in Philadelphia surrounded by Americans I’d never met,
Caroline’s Belief – “I Trust Your Judgement and You’re Really Good at Finding Money”
It was late 2013. I was sitting at the kitchen table, staring at my laptop screen for the third night in a row. Michael Port’s
Using The Slash Hook
The Morning at the Breakfast Table I was 11 years old, sitting at the breakfast table on our family farm in Wexford. My father looked
I’ve Never Made It
The Question I Still Can’t Answer Twenty-one years into running OmniPro, people occasionally ask me: “So Des, you must feel like you’ve finally made it,
The Client I Should Have Fired In Year One
The Client I Should Have Fired in Year One (But Kept for Five Years Too Long) The Text That Landed at 10:47 PM It was