As an accountant in practice, you combine your technical expertise and experience to provide outstanding service to your clients. While some of your clients appreciate you and value what you do for them, not all of your clients really understand or care.
You have the ability to provide transformational value to those clients who truly want to build profitable and sustainable businesses. They are prepared to listen to you and act upon your advice so they can grow and prosper.
You are not just about the numbers though, because you have the ability to transform businesses and change lives. You are much more than just an accountant.
Your own business provides a good standard of living but at times it is hard.